Module 5-Task 1: Elevator Pitch

Task 1: Elevator Pitch

Module 5 Task 1 “Elevator Pitch” consists of  4 activities and a real-life task:

Activity 1: Defining Elevator pitch

Activity 2: Gathering information about customers’ needs

Activity 3: Talking business with potential customers

Activity 4: Translating technical features of a product into business benefits for the customer

Real-Life Task: Elevator Pitch



Learning objectives for TASK 1:



  • B1 I can understand the most relevant information in informative texts related to my interests and academic field, provided I can reread more difficult sections.
  • B1 I can read through longer texts in my field to gather information and opinion from different texts in order to complete a specific task.
  • I can understand texts on specialized topics of interest occasionally using a dictionary and other reference sources to check specific vocabulary.
  • I can understand the difference between formal (academic articles) and informal (blogs) written language.
  • I can skim and scan the text for information.
  • I can provide short summaries of a wide range of technical texts, commenting on the main themes and contrasting various points of view.
  • I can understand the use of persuasive language.



  • I can structure the content of a presentation.
  • I can write texts of presentations on topics related to one’s field of interest in a short and concise way
  • B1/B2. I can prepare questionnaires and surveys using correct types of questions.
  • B1/B2. I can make notes of a useful spoken language while listening to talks and presentations (B1/B2)
  • I can plan, review and check one’s pieces of writing with the help of a dictionary and other reference sources.



  • I can understand the main points of a discussion on general topics if the participants use clear standard language.
  • I can understand the main points of a discussion on topics related to my field.
  • I can follow complex lines of argument, if the topic is reasonably familiar and the speech is clearly organised and presented.
  • I can understand the main points of discussions and presentations on the general and academic level when participants use different accents.
  • I can use a variety of strategies to achieve comprehension (main points, contextual clues, redundancies).



  • I can start, maintain and close simple face-to-face conversation on topics that are familiar or of personal interest.
  • B1/B2. I can use effectively grammatical structures and phrases during a discussion, to show agreement or disagreement about what has been said in a polite way.
  • I can ask for clarification of information and also to give clarification if necessary.
  • I can initiate and take part in a discussion with effective turn-taking.
  • I can distinguish between formal and informal spoken language and to use it appropriately during phone conversations.
  • I can work in a team exchanging detailed factual information and opinión on matters within my fields or interests.


  • Vocabulary: word building related to business presentations, phone conversations, persuasive language;
  • Grammar and discourse: different types of questions (general/specific; direct/indirect) in questionnaires and phone inquiries; informal/ formal phrases in phone conversations
  • Pronunciation: intonation in questions



  • ‘elevator pitch’
  • discussion
  • presentation
  • questionnaires
  • notes and memos


INTERCULTURAL COMMUNICATIVE COMPETENCE (IC): Awareness of differences across cultures: various ways of politeness in spoken interactions and turn taking phrases.