Task 1: Elevator Pitch
Module 5 Task 1 “Elevator Pitch” consists of 4 activities and a real-life task:
Activity 1: Defining Elevator pitch
Activity 2: Gathering information about customers’ needs
Activity 3: Talking business with potential customers
Activity 4: Translating technical features of a product into business benefits for the customer
Real-Life Task: Elevator Pitch
Learning objectives for TASK 1:
- B1 I can understand the most relevant information in informative texts related to my interests and academic field, provided I can reread more difficult sections.
- B1 I can read through longer texts in my field to gather information and opinion from different texts in order to complete a specific task.
- I can understand texts on specialized topics of interest occasionally using a dictionary and other reference sources to check specific vocabulary.
- I can understand the difference between formal (academic articles) and informal (blogs) written language.
- I can skim and scan the text for information.
- I can provide short summaries of a wide range of technical texts, commenting on the main themes and contrasting various points of view.
- I can understand the use of persuasive language.
- I can structure the content of a presentation.
- I can write texts of presentations on topics related to one’s field of interest in a short and concise way
- B1/B2. I can prepare questionnaires and surveys using correct types of questions.
- B1/B2. I can make notes of a useful spoken language while listening to talks and presentations (B1/B2)
- I can plan, review and check one’s pieces of writing with the help of a dictionary and other reference sources.
- I can understand the main points of a discussion on general topics if the participants use clear standard language.
- I can understand the main points of a discussion on topics related to my field.
- I can follow complex lines of argument, if the topic is reasonably familiar and the speech is clearly organised and presented.
- I can understand the main points of discussions and presentations on the general and academic level when participants use different accents.
- I can use a variety of strategies to achieve comprehension (main points, contextual clues, redundancies).
SPEAKING AND INTERACTION
- I can start, maintain and close simple face-to-face conversation on topics that are familiar or of personal interest.
- B1/B2. I can use effectively grammatical structures and phrases during a discussion, to show agreement or disagreement about what has been said in a polite way.
- I can ask for clarification of information and also to give clarification if necessary.
- I can initiate and take part in a discussion with effective turn-taking.
- I can distinguish between formal and informal spoken language and to use it appropriately during phone conversations.
- I can work in a team exchanging detailed factual information and opinión on matters within my fields or interests.
- Vocabulary: word building related to business presentations, phone conversations, persuasive language;
- Grammar and discourse: different types of questions (general/specific; direct/indirect) in questionnaires and phone inquiries; informal/ formal phrases in phone conversations
- Pronunciation: intonation in questions
- ‘elevator pitch’
- notes and memos
INTERCULTURAL COMMUNICATIVE COMPETENCE (IC): Awareness of differences across cultures: various ways of politeness in spoken interactions and turn taking phrases.