Module 5- Task 1: Activity 1: Defining ‘elevator pitch’

Downloadable version of Activity 1c

Downloadable version of Activity 1d

Downloadable version of Activity 1e

Downloadable version of Activity 1g

Downloadable version of Activity 1h

Downloadable version of Hyperlinked Text- Task 1

You can access this activity on Moodle from here.


Activity 1 – Defining ‘elevator pitch’

In order to prepare a good ‘elevator pitch’ Ss should know what exactly an ‘elevator pitch’ is and how to prepare it step by step.

Instructional strategies:

  1. Ss are asked what they think an ‘elevator pitch’ is and after short brainstorming session in pairs they are asked to write their ideas using; [10 min]
  2. T briefly comments on their entries; [10 min]
  3. Ss watch (as many times as needed) the introductory video of a TV programme called “Entrepreneur”: (0:00-0:55min) and answer the questions [15 min] Module 5-Task 1-Activity 1c INTERACTIVE OPTION available
  4. ‘That is the best pitch I’ve seen’ – Ss are told that they should always aim at the top quality and therefore they are shown one of the best pitches in the programme. Video: (11:06-12:14 min) and do a gap filling exercise [10 min] Module 5-Task 1-Activity 1d INTERACTIVE OPTION available
  5. To make Ss remember key vocabulary from the example of an elevator pitch,  T  asks them to do the matching exercise [10 min] Module 5-Task1-Activity1e INTERACTIVE OPTION available
  6. Students are asked : What revolution are the Wooter Swim girls starting? and are encouraged to guess what the outcome of their elevator pitch was. Afterwards T plays the video (12:14 – 12:46) [10 min]
  7. Ss are asked to write in pairs their own dictionary-like definition of an ‘elevator pitch’. They put ‘sticky notes’  on a board and compare their definitions with the 3 definitions provided by T (from the business English dictionaries). Module 5 – Task 1 – Activity 1g [15’]
  8. T finishes the class with this short video Elevator pitch – what is it? summarising what an ‘elevator pitch’ is Module 5 – Task 1 – Activity 1h [1:15 min.]


To consolidate and extend knowledge gained in class Ss can read this text and do an additional vocabulary exercise (OUT-OF-CLASS) Module 5-Task1-Hyperlinked Text(WORKBOOK: 5.1)

Estimated timing for activity 1: 

In class: 80 min.

Out of class: 20 min.