MODULE 5-LEAD-IN
Downloadable version of the activity 1
Downloadable version of the activity 2
You can access the activity on Moodle by clicking here.
Activity 1:
Ss get acquainted with different persuasive techniques by watching the video and consulting the web page Module 5-Lead-in-Activity 1 [30 min.] (OUT OF CLASS)
Activity 2:
Then in groups, they find and present on a Padlet: https://padlet.com/renata_iwan/g3z1ndaavzj1ngpd
examples of how those techniques are used in commercials and in written advertising (leaflets, brochures) – each group should find 3 examples corresponding to ethos, pathos and logos respectively [20 min.] (IN CLASS) and write their answers in Module 5-Lead-in-Activity 2
Activity 3:
Ss view work of other groups and discuss the ads and the techniques used focusing on their appeal and effectiveness [20 min.] (IN CLASS)
Estimated timing for the activity:
Out of class: 30 min.
In class: 40 min.