You can access this activity on Moodle from here.
Activity 2 – Carrying out market research
- Ss have to complete a SWOT analysis after watching the video on the BinE project. After watching and listening carefully, Ss answer the questions below and compare them with a partner. (IN CLASS) Module 2-Task 1-Activity 2a
Ss can also find more activities on SWOT in Module 5.
- Ss look for information about similar products already in the market and/or competing products. Then Ss jot down the relevant data in the table below in a very sketchy way (OUT OF CLASS). Module 2-Task 1-Activity 2b
- Based on the product they have chosen, Ss and carry out their SWOT analysis. (OUT OF CLASS) Module 2-Task 1-Activity 2c
Estimated timing in total for activity:
Out-of-class search: 30 minutes
In-class discussion: 20 minutes