Module 2- Task 1- Activity 2: Carrying out market research 

Downloadable version of this activity 2a

Downloadable version of this activity 2b

Downloadable version of this activity 2c

You can access this activity on Moodle from here.

Activity 2 – Carrying out market research 

  1. Ss have to complete a SWOT analysis after watching the video on the BinE project.  After watching and listening carefully, Ss answer the questions below and compare them with a partner. (IN CLASS) Module 2-Task 1-Activity 2a

Ss can also find more activities on SWOT in Module 5.

  1. Ss look for information about similar products already in the market and/or competing products. Then Ss jot down the relevant data in the table below in a very sketchy way (OUT OF CLASS). Module 2-Task 1-Activity 2b
  2. Based on the product they have chosen, Ss and carry out their SWOT analysis. (OUT OF CLASS) Module 2-Task 1-Activity 2c


Estimated timing in total for activity:   

Out-of-class search: 30 minutes

In-class discussion: 20 minutes